Twitter Executive Esther Crawford Among Another 200 Layoffs Twitter Executive Esther Crawford Among Another 200 Layoffs
The New York Times has reported that Twitter Executive Esther Crawford was among another 200 layoffs at the company. Crawford became well known for a photo that went viral in November showing her sleeping in the office to improve production.
Specifically, Crawford was Twitter’s director of product management at the platform. Moreover, she was the executive that oversaw the development and implementation of the Twitter Blue subscription service.
Twitter Exec. Among Additional Firings
Since Elon Musk took over the social media platform, layoffs have sadly become standard practice. Now, former Twitter executive Esther Crawford was among an additional 200 layoffs that occurred yesterday.
The news was reported by The New York Times, stating that the platform let go of at least 200 of its 2,000-person workforce on Saturday. Additionally, Twitter’s now-former director of product management was among those who were laid off.
Esther Crawford was known as the executive in charge of overseeing the development and implementation of the Twitter Blue subscription service. Furthermore, she was well known by users as a photo of her sleeping in the office went viral. Signaling her commitment to the platform, and the product she was developing.
In response to the firing, Crawford has said that her “optimism and hard work was a mistake.” Conversely, stating that she is, “deeply proud of the team for building through so much noise [and] chaos.”
The move is an interesting one considering the Twitter Blue Subscription service was not only Musk’s brainchild, but among the most successful attempts at revenue generation in his new tenure. However, Crawford was a holdover from the previous regime, which could’ve impacted Musk’s ultimate decision regarding her employment.
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